THINK22: Why the Return of this Growth Strategy Conference Matters 

March 21, 2022 Co-op Solutions

THINK22 Rethink Everything

The credit union industry’s most talked about event is back. THINK 22, May 2-6 in Chicago, marks the return of Co-op’s flagship live conference after two years of being virtual. For nearly 15 years, THINK has been the place for forward-thinking credit union leaders to get together, open their minds and consider the future. In a changed world, the importance of gathering in person with strategy-minded friends and colleagues seems more urgent than ever. The questions facing every credit union loom large: How do you deliver the experiences that build primary financial relationships? How do you meet the pace of change and drive growth? 

Ready to Rethink Everything 

More than two years after the last in-person THINK conference, the change Co-op saw coming has arrived. And though Co-op did not predict a multi-year pandemic that would challenge credit unions and alter the lives of the people they serve, for many years we’ve been co-creating solutions to the essential question, “How do we evolve to swiftly meet the challenges of our day?” Now is the time to rethink everything. To look at our industry with a different perspective and truly understand the importance of knowing members like never before.  

Why THINK? THINK 22 will feature an all-star lineup of keynote speakers, signature power sprints and master classes for industry insiders, as well as the best networking opportunities in the business—all to inspire and ignite transformational change at a moment that clearly calls for it. And though the industry has been through a tumultuous few years, THINK offers a template for understanding and responding to current trends and shifting member expectations to enable credit unions with actionable strategies for growth. 

Different from the Start 

THINK was designed to be different. For the inaugural event in 2008, Co-op turned its annual user group gathering upside down by inviting innovators from Starbucks, Apple, Pixar and Harley Davidson to shed new light on how we look at our industry. Months later, history upped the ante as the 2008 financial crisis brought unprecedented challenges to financial services. Innovation had direct and immediate application. 

At all of the following THINK conferences—through a slew of economic ups and downs, industry challenges, disruptive technologies and more—attendees were invited to throw out tired constraints, re-examine business models, consider massive change, embrace digital transformation and think big.  

Buzzworthy keynotes certainly got the industry talking. But an equally powerful THINK effect emerged: Bringing forward-thinking credit union leaders together created its own energy. In panel discussions and workshop sessions, hallway conversations and networking events, the brightest credit union thinkers learned from each other. Co-op added fuel with exclusive industry-focused content to help apply big-picture thinking to credit union strategy and operations with a focus on driving continuous growth.  

THINK is an industry conference unlike any other and is deeply “credit union” at its core—by credit unions, for credit unions and a one-of-a-kind template for change in a changing world. 

Join us at Co-op THINK 22 for a needed few days of thought-provoking content: 

  • Stellar keynotes, including digital marketing expert Swan Sit, formerly of Revlon and Estee Lauder; New York Times bestselling author of “Tribal Leadership” Dave Logan; Cornell University Professor and the author of “The Future of Money,” Eswar Prasad; Ellevest founder Sallie Krawcheck; and former Apple product architect Ken Kocienda.  
  • A full agenda including industry-focused breakout sessions, master classes and power sprints to introduce new ideas and tactics to put to work as soon as you return to the office. 
  • After-hours events that let you relax, recharge and re-connect with fellow credit union changemakers. 
  • The perfect environment for a team-wide strategic refresh, just ahead of planning season. 

THINK has something no one else does: Your industry, your colleagues, your partners, ready to reconnect, re-engage and rethink everything. Register Now for best pricing. 

The original article THINK22: Why the Return of this Growth Strategy Conference Matters  can be found on Insight Vault.

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