Your Members Want the Best Technology AND a Better Experience

September 30, 2019 Todd Clark

by Todd Clark, President/CEO

I truly believe that digital transformation is less about the technology we deliver and more about the experiences that technology enables. Your members can access and manage their money using any number of technology or financial providers; but they also want that experience to feel seamless, secure and connected.

Last week, we were excited to release enhanced functionality for one of our flagship products: CardNav by CO-OP. CardNav was the first-to-market mobile card controls and alerts app that enables members to decide when, where and how their credit and debit cards work from the convenience of their phone. 

Now available across CO-OP credit and debit channels, the expansion of CardNav marks a significant milestone in CO-OP’s transformation by bringing a single member experience across the entire CO-OP ecosystem. While card controls and alerts are fast becoming an expectation among members, what separates CardNav is the flexibility it gives credit unions to customize the integration: as a standalone credit union branded app, a “companion” app linked to their current mobile banking solution or through an API.

Jerry Bettens, Michigan First Credit Union’s Chief Information Officer and CO-OP Co-Creation Council member, shares his experience:

Having access to CO-OP’s API really allowed us to use our imagination when it came to integrating CardNav into our mobile and online experience. It allowed us to offer cardholders the kinds of personal touches that are especially comforting to credit union members.”

This is exactly what we mean when we talk about connecting human with digital. As we develop new technology solutions or enhance existing ones, it is critically important to focus on the member experience in order to establish richer, more emotional connections. For instance, a parent sending their kids to school with their first credit or debit card in hand can now have peace of mind knowing they can monitor and control their spending through CardNav. And because it has their credit union’s branding, CardNav is helping to build long-term trust and loyalty with that member.

Congratulations to the whole CO-OP team who worked together as partners to deliver this important milestone. I am excited to see more of our credit union partners leveraging tools like CardNav to deliver highly personalized payment experiences to their members.

 

 “People Helping People” Now More than Ever

I was inspired this month by the continued generosity and charitable spirit of our credit unions and their members. Thanks to your participation in our #ATMS4CMN social campaign, we raised $10,000 for Children’s Miracle Network Hospitals. Separately, when Tropical Storm Dorian impacted local communities, credit unions were quick to provide relief. We were pleased to donate $10,000 to Project Storm Break on behalf of our clients. And for the third year in a row, we saw overwhelming participation in our Back to School Backpack Drive to help deliver backpacks and school supplies to children in need.

Thank you for all that you to do for the mission of people helping people.

 

See You on the Road

Finally, as we head into Q4, I look forward to connecting personally with many of you at our last two 2019 Roadshows in Houston (10/10) and Washington D.C. (10/24).

CO-OP will also be helping to promote the credit union movement at Money 20/20, October 26- 30th in Las Vegas.  On Saturday afternoon I’ll be participating in a panel discussion with Partners FCU and Patelco Credit Union on ways to accelerate growth through mission-driven financial services. Afterwards, CO-OP will be sponsoring a special networking reception for our credit union partners at the “Underground Speakeasy” in the Mob Museum. And on Sunday, we’re hosting a special VIP reception for credit union executives to discuss the impact of fintech on the future of our industry. I hope to see you at one of these events!

 

Sincerely,

Todd Clark, President & CEO

No Previous Articles

Next Article
The Value of Cooperation