What does “people helping people” mean today? Before you answer, think for a moment about how much life has changed in the past year – let alone the past five years. Even if you narrow your focus to financial services, the shift is widespread and dramatic. It seems that everything – from the way you pay for groceries to the way to apply for credit, track your transactions or secure your data – has undergone a sea change.
If credit unions are to fulfill their mission of “people helping people” in the new millennium, the first step must be thinking forward, to uncover precisely what kinds of “help” people need – and to continue discovering new challenges and opportunities as they unfold.
Thinking forward is a constant process. For CO-OP, it means understanding and analyzing trends. It requires immersing ourselves in the member experience and looking for new ways to provide smarter, simpler experiences and faster, more frictionless mobile and digital technology. And that’s just today. In reality, thinking forward is a continuous challenge, because human needs change every minute.
As we all innovate toward a more relevant future, the principles of human-centered design help keep us focused on relevance. What do people actually need? What will they need tomorrow? The first step in our journey is to think ahead.
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