Zelle Is Giving Venmo a Run for Its Money – Will You?

March 6, 2017 CO-OP Financial Services

Will a new real-time, person-to-person payments network give Venmo a run for its money? This question was in the news recently, and though Early Warning’s new Zelle network isn’t the first to try to unseat Venmo, backing from the nation’s largest banks and multiple payment networks – including CO-OP – make Zelle a contender to watch.

“This is a great time for us to move [person-to-person payments] from Millennials to mainstream,” Lou Anne Alexander, Early Warning’s group president for payments, told Bloomberg. The use of mobile banking apps is expanding exponentially, creating many more opportunities for people of all ages to send and request money. “Any place we see checks and cash, that’s our target,” she said.

What sets Zelle apart from its Millennially-driven rival, Venmo? Here are a few features:

  • Because financial institutions are behind Zelle, movement of money directly from one account to another is direct, instead of flowing into a third-party account like Venmo.
  • Zelle may be able to capitalize on the trust factor: Because it “belongs” to a consumer’s financial institution, users might be quicker to deploy it for larger transactions and a broader range of uses.
  • Zelle lacks the social component of Venmo, whose users sometimes log into the app just to see what friends have been “up to.” For those who don’t want their financial transactions documented socially, though, this could be a plus.

A great fit for CO-OP’s digital payments strategy

When Early Warning approached CO-OP about partnering on Zelle, the advantages were clear.

With participation from so many financial institutions – including the nation’s largest banks – Zelle promises to expand the reach of real-time P2P for CO-OP clients and their members dramatically.

Zelle fits nicely into CO-OP’s digital payments strategy, bringing new scale to CO-OP’s real-time P2P offering, RealPay. With expansive participation from financial institutions – including the nation’s largest banks – Zelle is a good strategic counterpoint: “We had been looking for partnerships to enhance the out-of-network capabilities of RealPay,” says Tom Brennan, CO-OP Senior Product Manager. By utilizing current infrastructure and connectivity, CO-OP clients are in a unique position to offer Zelle to their members more quickly and inexpensively.

In the current payments environment, scale is critical: “If you look around in the market there are a lot of fintech companies and pseudo fintech companies that have created payment platforms,” says Brennan. “But barriers to entry are becoming much higher to achieve competitive scale, and new entrants are starting to decline.”

Consumers, too, are looking to keep things simple. “People have multiple payment applications on their mobile phones,” says Brennan. “They may have their credit union’s mobile banking app, then Venmo and Facebook messenger. Everybody’s got multiple ways to get through and do the same thing.”

Partnering with Zelle helps ensure that CO-OP can offer credit unions a range of solutions that includes the best of the best in payments. “The development team for Zelle has been doing a lot of work upgrading the user interface and all the logic that underpins the programming,” says Brennan. This, combined with the security expertise of Early Warning, offers high hopes for what’s to come. Stay tuned for developments on availability later this year.

The post Zelle Is Giving Venmo a Run for Its Money – Will You? appeared first on Insight Vault.

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