The CO-OP Yoobi Backpack Bundle Drive completed its second successful year: 20+ credit unions nationwide delivered over 1,000 backpacks and financial literacy kits to schools and communities in need. In keeping with its “buy one, give one” philosophy, Yoobi also donated an equal number of supplies to the Kids in Need Foundation – multiplying the impact of the drive.
In 2017, CO-OP teamed up with socially-conscious school supply company Yoobi to bring the Backpack Bundle Drive to credit unions as a way to reach out to local schools and kids with much-needed supplies and the message of financial wellbeing.
“The overwhelming response from our credit union clients speaks to the generous and community-focused nature of the credit union movement,” said Charlotte Locklear, Marketing Programs Manager for CO-OP. “We were thrilled to see an over 50 percent increase in the number of backpacks delivered this year.”
“Giving kids the tools they need for a quality education is a shared obligation. None of us can do it on our own,” said Justin Wolff, Chief Giving Officer at Yoobi. “For the second year in a row CO-OP and associated Credit Unions have demonstrated their commitment to the communities they serve by delivering tens of thousands of Yoobi school supplies to thousands of kids across the US. It has been an honor to partner with an organization that believes in kids and their potential to change the world.”
By participating in the campaign, credit unions also helped teach kids and families about better money management and fiscal responsibility, as each classroom delivery included a financial literacy kit from Money Mammals or the National Credit Union Foundation.
“We are honored to be a part of this important initiative that not only gives students the supplies they need to be successful in the classroom but also the tools they need to be financially successful as well,” said Danielle Brown, Program Director for the National Credit Union Foundation. “We know that when you change a kid’s financial future, you change their life. That’s exactly what Biz Kid$ does and we are excited to partner with CO-OP Financial Services to have a positive impact on so many students!”
John Lanza, Creator and Chief Mammal for Money Mammals, added: “We are so fortunate to be able to help CO-OP and Yoobi bring not only much needed supplies to classrooms, but also our Money Mammals Teaching Kits that get kids excited about money-smart learning and give teachers material to create lessons and make financial literacy learning fun!”
Many thanks to everyone who contributed to this program, and to the 2018 Yoobi Backback Bundle Drive participants:
- Black Hills Federal Credit Union
- Canvas Credit Union
- Credit Union of Georgia
- DuPage Credit Union
- Eagle Community Credit Union
- Farmers Insurance Federal Credit Union
- Firefighters First Credit Union
- Fitzsimons Credit Union
- Foothill Credit Union
- Genisys Credit Union
- Gerber Federal Credit Union
- HFS Federal Credit Union
- InFirst Federal Credit Union
- LA Financial Credit Union
- McGraw-Hill Federal Credit Union
- Meriwest Credit Union
- Members First CU
- Nova Credit Union
- Safe Harbor Credit Union
- San Mateo Credit Union
- TopMark Federal Credit Union
- Waterfront Federal Credit Union
Learn more about how CO-OP helps credit unions make an impact on their communities through the CO-OP Purpose program.
The original article CO-OP Yoobi Campaign Delivers Over 1,000 Backpacks and Supplies to Communities in Need can be found on Insight Vault.