The world is changing more rapidly than ever and so are the needs of today’s credit unions. That’s why at CO-OP we’re constantly evolving our products, services and partnerships in order to provide the best solutions to our clients. But innovation is about more than just building new products; it’s also about seamlessly integrating existing ones. That’s why we created MyCO-OP, to unite all of our tools and applications into a single access point.
We’re passionate about helping credit unions become experts at engagement through integrated solutions. Get to know the people behind the passion and meet some of the CO-OP Executive Team as they discuss what it means to integrate while innovating:
Modifying Your Core DNA to Create a Better Version of Your Credit Union
As CO-OP Chief Product and Strategy Officer Shazia Manus explains, innovation is about leveraging your technology and human capital to reinvent your business. Integrating all aspects of our enterprise has been a key initiative over the last year and drives the approach we take to digital transformation. We believe that innovation is an iterative process and that culture sets the tone for everything we do.
Integrating Partners Into Our Ecosystem
Finding the right partners to complement our solution offering is important to innovation, says Head of Corporate Development & Strategic Partnerships Dean Michaels. But success comes only when those partners integrate well into our ecosystem in order to create a seamless experience for our clients and their members.
Staying Focused on Integration
There’s always pressure to try and create the next solution that’s going to disrupt the payments industry, says CO-OP President/CEO Todd Clark. Instead, we’re focused on continuing to enhance our product suite to support the digital transformation of the credit union industry. That’s where real value is created. We’re building upon that concept with the CO-OP Co-Creation Councils, designed to bring credit union leaders together to share ideas and drive innovation to advance the credit union movement.
Learn step-by-step how to digitally transform. Get the white paper: 7 Strategies to Accelerate Your Digital Transformation.
The original article Meet the People Behind the Passion: How CO-OP is Integrating to Innovate can be found on Insight Vault.