Reinventing Loyalty in Financial Services: The Personal Pleasure Principle

May 30, 2018

The concept of loyalty is shifting, driven in part by the relentless, data-driven approaches of the Tech Titans. For banking, this means moving from a…

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up
The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Ilka & Franz/Getty Images Here’s a truth: many in the marketing industry today don’t really understand bran...

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Plaid: Fintech's Happy Plumbers

Fintech's Happy Plumbers Plaid is building the pipes that connect your apps to your checking account. Will ...