The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

May 30, 2018

Ilka & Franz/Getty Images Here’s a truth: many in the marketing industry today don’t really understand brands. They may think that “brand” and “customer…

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Deloitte research confirms enterprise blockchain interest - Enterprise Times
Deloitte research confirms enterprise blockchain interest - Enterprise Times

Blockchain According to a new Deloitte survey, while commercial use of blockchain may still be limited, glo...

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Reinventing Loyalty in Financial Services: The Personal Pleasure Principle
Reinventing Loyalty in Financial Services: The Personal Pleasure Principle

The concept of loyalty is shifting, driven in part by the relentless, data-driven approaches of the Tech Ti...