Latest Insights

To Sell or Not to Sell Your Card Portfolio, That Is the Question

Building a robust credit card portfolio is integral to credit union health and growth. Credit cards represent three out of every four loan accounts, outpacing other loan product acquisitions by...

Summer Spending Expected to Heat Up: How Credit Unions Can Win with a Member-Centric Payments Strategy

By Beth Phillips, CO-OP Director of Strategic Portfolio Growth and John Patton, CO-OP Senior Payments Advisor  As warmer weather sweeps across the country and it appears that a return to...

Digital Technology Won’t Replace the Member Relationship

But it will enhance your member interactions, enabling more personalized, meaningful experiences.  Although member interactions are becoming increasingly digital, that doesn’t...

40 Years of CO-OP Innovation: Looking Back and Looking Ahead

A long-standing CO-OP Financial Services employee reflects on the company’s growth, evolution, and innovations for credit unions over the years.

Happy Pride Month!

June is Pride Month, and while Pride celebrations may look a little different for some this year, the message remains the same. The reason we celebrate Pride is to demonstrate… The original...

Payments are the Pathway to Relationship Primacy

By Todd Clark, President and CEO, CO-OP Financial Services I talk to credit union CEOs almost every day. As we approach the other side of this pandemic many have accelerated… The original article...

CO-OP PaymentsOutlook

Time, Value and Money: 3 Drivers of a Modern Payments Platform

As credit unions evolve to serve their members’ changing financial needs, payments are increasingly taking a critical role in the center of the member relationship. Whereas in the past, “passive”…...

3 Ways to Ensure CU Digital Experience Meets Members’ Expectations

Digital adoption among consumers has risen dramatically during COVID-19, spurring a rise in member expectations for what it means to bank digitally. While financial institutions continue to invest...