Insight Vault

The official CO-OP Financial Services Blog

  • To Sell or Not to Sell Your Card Portfolio, That Is the Question

    To Sell or Not to Sell Your Card Portfolio, That Is the Question

    Building a robust credit card portfolio is integral to credit union health and growth. Credit cards represent three out of every four loan accounts, outpacing other loan product acquisitions by...

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  • Summer Spending Expected to Heat Up: How Credit Unions Can Win with a Member-Centric Payments Strategy

    Summer Spending Expected to Heat Up: How Credit Unions Can Win with a Member-Centric Payments Strategy

    By Beth Phillips, CO-OP Director of Strategic Portfolio Growth and John Patton, CO-OP Senior Payments Advisor  As warmer weather sweeps across the country and it appears that a return to...

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  • Digital Technology Won’t Replace the Member Relationship

    Digital Technology Won’t Replace the Member Relationship

    But it will enhance your member interactions, enabling more personalized, meaningful experiences.  Although member interactions are becoming increasingly digital, that doesn’t...

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  • 40 Years of CO-OP Innovation: Looking Back and Looking Ahead

    40 Years of CO-OP Innovation: Looking Back and Looking Ahead

    A long-standing CO-OP Financial Services employee reflects on the company’s growth, evolution, and innovations for credit unions over the years.

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  • Happy Pride Month!

    Happy Pride Month!

    June is Pride Month, and while Pride celebrations may look a little different for some this year, the message remains the same. The reason we celebrate Pride is to demonstrate… The original...

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  • Payments are the Pathway to Relationship Primacy

    Payments are the Pathway to Relationship Primacy

    By Todd Clark, President and CEO, CO-OP Financial Services I talk to credit union CEOs almost every day. As we approach the other side of this pandemic many have accelerated… The original article...

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  • Time, Value and Money: 3 Drivers of a Modern Payments Platform

    Time, Value and Money: 3 Drivers of a Modern Payments Platform

    As credit unions evolve to serve their members’ changing financial needs, payments are increasingly taking a critical role in the center of the member relationship. Whereas in the past, “passive”…...

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  • Despite Rising Fraud Activity, Red Rocks CU Reduces Losses by 60%

    Despite Rising Fraud Activity, Red Rocks CU Reduces Losses by 60%

    Consumers’ comfort with digital payments and online shopping has grown since the beginning of the COVID-19 pandemic. According to Forbes, e-Commerce has experienced a 146% increase year-over-year....

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  • 3 Ways to Ensure CU Digital Experience Meets Members’ Expectations

    3 Ways to Ensure CU Digital Experience Meets Members’ Expectations

    Digital adoption among consumers has risen dramatically during COVID-19, spurring a rise in member expectations for what it means to bank digitally. While financial institutions continue to invest...

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  • World-Renowned Experts. Unmatched Insights. Rethink Everything During Our 4-Part THINK Virtual Series

    World-Renowned Experts. Unmatched Insights. Rethink Everything During Our 4-Part THINK Virtual Series

    There’s never been a more critical time to examine the credit union model. That’s why, once again, we’re bringing you a brand new THINK experience, transforming our industry-renowned in-person...

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  • Bridging the member experience gap through APIs

    Bridging the member experience gap through APIs

    By Pam Brodsack, SVP, Technology Delivery This article previously appeared in CU Insight Credit unions have a unique challenge and opportunity in front of them. As COVID-19 continues to...

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  • Becoming Your Members’ Primary Financial Relationship

    Becoming Your Members’ Primary Financial Relationship

    By Adrianna Adufutse, Director, Consultant Partnerships This article previously appeared in CU Insight It is every credit union’s goal to become the primary financial relationship for its members...

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  • Credit Unions: It’s Time to Rethink Everything

    Credit Unions: It’s Time to Rethink Everything

    As we enter the post-pandemic world, where traditional product-centric economic levers are under pressure, now is the time for credit unions to really rethink their business model – to one… The...

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  • $1 Million for the Kids – Join CO-OP at the 16th Annual CU4Kids Wine Auction

    $1 Million for the Kids – Join CO-OP at the 16th Annual CU4Kids Wine Auction

    By Todd Clark, CO-OP President/CEO One of my favorite aspects of working in the credit union industry is the unparalleled commitment to giving back to our communities. Perhaps nothing embodies…...

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  • Three Payments Strategies to Help You Thrive in the Post-Pandemic World

    Three Payments Strategies to Help You Thrive in the Post-Pandemic World

    As a member of the CO-OP SmartGrowth Team, I’m constantly asked by our credit union clients what the future of credit and debit spending will look like after the pandemic is… The original article...

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  • How to Stop Rising Fraud Without Frustrating Your Members

    How to Stop Rising Fraud Without Frustrating Your Members

    By Nicole Reyes, Manager, Fraud Prevention As fraudsters continue to evolve and adapt to changing consumer behavior, having a multi-layered strategy is more important than ever. It’s not just...

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  • Use Responsibly: Imbibing Big Data Calls for Sober Human Judgment

    Use Responsibly: Imbibing Big Data Calls for Sober Human Judgment

    Can Big Data be too much of a good thing? Professional data scientists themselves have been among the first to raise concerns about ethical data use. For instance, relying solely… The original...

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  • Rising from a Gut Punch: Reclaiming the Top Spot for Credit Unions in Consumer Satisfaction

    Rising from a Gut Punch: Reclaiming the Top Spot for Credit Unions in Consumer Satisfaction

    By Todd Clark, President & CEO On the heels of Thanksgiving, CUToday.info’s Frank Diekmann reported on a concerning trend. For the second year in a row, credit unions have been… The original...

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  • People, Preparation, Partnership: 3 Ways to Bolster Your Contact Center Strategy in 2021

    People, Preparation, Partnership: 3 Ways to Bolster Your Contact Center Strategy in 2021

    Credit union contact centers have had quite the year. As the front line for fielding and responding to member inquiries, contact centers play an outsized role in the member experience.… The...

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  • Payments Trends to Watch for Ahead of an Unusual Holiday Shopping Season

    Payments Trends to Watch for Ahead of an Unusual Holiday Shopping Season

    If there’s been one constant in 2020, it is uncertainty. From an unprecedented worldwide pandemic to a crushing economic downturn and contentious presidential election, this year has thrown more...

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