CO-OP Now Offering ‘CU Strategic Investment Assessment’ as a Standalone Opportunity

May 11, 2020
Strategic Planning Tool for Credit Unions Helps Chart Way Forward in COVID-19 World

5/11/2020 - RANCHO CUCAMONGA, California – CO-OP Financial Services today announced that it is making its newly introduced Credit Union Strategic Investment Assessment Powered by CO-OP and backed by EY NextWave available to all credit unions.

The Credit Union Strategic Investment Assessment was announced last month as a benefit to institutions registering for the in-person THINK 20 Live conference planned for August 17-20 in Dallas, Texas. Due to the interest in the Assessment as a strategic planning tool amid the COVID-19 pandemic, CO-OP is now enabling credit unions to participate in the Assessment for just $1,200, without registering for the conference.

To register for the Assessment, please visit

“Credit unions must carefully evaluate their strategy as we navigate the current market environment and a post-COVID-19 world,” said Samantha Paxson, Chief Experience Officer for CO-OP. “This tool is the perfect jumping off point to help credit unions in these difficult circumstances. We are very pleased with the interest generated in the Assessment to-date, and are delighted to offer it apart from the conference, at a remarkably reasonable fee.”

The new, proprietary Assessment, customized by CO-OP for credit unions and informed by EY’s NextWave consumer financial research, provides credit unions with a strategic blueprint for institutional growth. The Assessment begins with a survey and will include data from credit union inputs, market/industry research and trends, and consumer trends to present a comprehensive picture of the scope and scale of opportunities available to individual institutions. The results will then be analyzed by experts from EY and CO-OP and shared with the credit unions.

The customized survey results package to those credit unions taking the Assessment will include:

  • An executive summary of the credit union’s results.
  • A strategic blueprint outlining the strategic models with high potential to drive growth at the credit union, along with the data and meaning behind the institution’s current state and future state opportunity. This includes: “Who to Target”: Opportunity segments to focus on for the strategic model; “Where to invest”: Solution sets and capabilities needed to serve these markets; and “What it’s Worth”: Incremental segment penetration potential to create economic upside.

CO-OP is recommending that each credit union identify a cross functional team to take the Assessment together for the best results. The Assessment itself will require about one hour to complete, but teams could spend three to four hours internally considering their input. 

“At only $1,200, the Assessment is already an exceptional value,” said Paxson. “By investing the time and resources upfront to complete the survey, credit unions can maximize that value, enabling them to identify the strategic opportunities that will lead to growth through primary financial relationship status with members.”

All credit unions registered for THINK 20 Live on or before May 6 receive the Assessment as part of their conference package. Those institutions who registered but cancelled due to COVID-19 between March 7 and May 6 will also receive the Assessment at no cost. 

The deadline to complete the Assessment is July 2, 2020. CO-OP recommends that institutions purchase the Assessment by June 24 to allow enough time for completion. Results will be delivered to participating credit unions the week of July 20.

Again, to register for the Assessment, visit

And, to register separately for the THINK 20 Live conference for $1,699, visit

Previous Article
CO-OP Financial Services Announces Retirement of Jim Hanisch
CO-OP Financial Services Announces Retirement of Jim Hanisch

Next Article
CO-OP Launching the ‘CU Strategic Investment Assessment’
CO-OP Launching the ‘CU Strategic Investment Assessment’