A Service Designed to Deepen Member Engagement Through Payments
RANCHO CUCAMONGA, California - Guadalupe Credit Union is expanding its already close partnership with Co-op Solutions, adding Co-op In-House Credit processing with a goal of streamlining operations and offering better member service.
Co-op In-House Credit processing is part of Co-op’s ongoing commitment to creating connected solutions that deepen member engagement through payments. The service is credit union-hosted, and includes benefits such as card fulfillment, fraud prevention, loyalty programs and business intelligence.
“We were looking for a way to streamline our processes and provide information to our staff faster,” said Tanya Romero, SVP/COO of Guadalupe. “We can improve service by being able to provide our members with accurate and up-to-date information, and allow more of our staff to answer member questions about their credit card transactions. We are restructuring how we handle credit cards today. Moving to In-House Credit processing as we renew our partnership with Co-op will give us that capability.”
In addition to In-House Credit processing, Guadalupe is expanding its relationship with Co-op with other new services. “We are very excited to provide our members with the Digital Card Issuance option, which will give them faster access to their credit line and make it easier to use,” said Romero. “We are also adding security with contactless cards, for those who prefer to use a plastic card versus digital.”
Based in Santa Fe, New Mexico, Guadalupe (www.guadalupecu.org) is a 74-year-old institution with $239 million in assets and more than 23,000 members. The credit union has seven locations in Northern New Mexico, all staffed by a nationally-certified Financial Coach.
“We are dedicated to delivering responsible, affordable financial services to help low-income, low-wealth and other underserved communities,” said Romero. “We look forward to using services such as Co-op’s SmartGrowth consulting to help us better understand our card portfolio and improve our products.”
“We appreciate the commitment to partnership Guadalupe maintains with Co-op,” said Matt Kardell, Chief Revenue Officer for Co-op. “In-House Credit processing solves real problems for both credit unions and cardholders. We are honored Guadalupe Credit Union has chosen us to provide insight and solutions to meet their member needs.”
For more information on the Co-op ecosystem of financial technology products and services visit www.co-opfs.org/Solutions.
